Wednesday, August 31, 2011

How is this work relevant to your project?

Understanding audiences is crucial
Recognising who the audience is for your track/video
Recognising their needs and tailoring your productions to them
Awareness of the role of constructing an identity, visuals and persona - this is appealing and needs to connect with the audience
Recognition that the audience needs to connect emotionally with your video/song
- humour, pathos, shock value etc

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