How do you consume music?

When? do you have a daily music routine? Is some music more suitable at a certain time of day than another?

Where? clubs, bedroom, gigs, car?

Who with? do you share your music or is it an individual experience?

How? radio, computer, ipod, tv, live, dancing, homework, getting ready ie doing other things - background wallpaper

Why? What are the pleasures associated with music consumption? What does it offer the audience and what needs does it gratify?

escapism
create mood - romance, melancholy, upbeat
cheer you up
get you in the mood to go out
add atmosphere to a gathering
help you sleep
distraction
companionship - driving, travelling
shared experiences, social

How is this work relevant to your project?

Understanding audiences is crucial
Recognising who the audience is for your track/video
Recognising their needs and tailoring your productions to them
Awareness of the role of constructing an identity, visuals and persona - this is appealing and needs to connect with the audience
Recognition that the audience needs to connect emotionally with your video/song
- humour, pathos, shock value etc

Influences on music consumption

Friends, being part of the crowd
Parents, siblings, cousins
Easily accessible music
Music packaged to appeal to kids - NOW CDs, TOTP

This changes as you get older
Lyrics become more important
Develop own tastes - more independent
Either become broader more open minded or more specialist
will take more risks with music
more global
prepared to try out the unfamiliar

Reasons for choices

Positive associations and memories
People and places - who you are with and where you where at the time
Moods and atmosphere
Celebrations
Summer
Holidays
Festivals
Live gigs
Top of the pops
Now compilations
School disco
School trips
Primary school
Ownership of CD, and where you bought it
spending own money
films
Repetition of track - radio, ipod, clubs
Visuals - the band, the look, the performance
Tastes in music - like the sound
Recognition, awareness, changing tastes, wider influences
Message or significant lyrics
keepin it real - something that feels real and close to you
music that makes you think and feel
role models - want to be them or be with them

Some gendered reasons eg
Dressing up, learning dance routines, sleepovers (girls)
Sports coverage, creativity - own music production, learning guitar etc (boys)